Sonor is unveiling the Sonor Drum Configurator for its SQ² Drum System, which the company has developed over nearly one year’s time. The configurator functions similarly to 3D rendering software used in the automotive industry, allowing the user to customize a drum set both visually and sonically using a 360-degree, zoomable photorealistic image. The software is designed to display on desktop screens as well as mobile screens on tablets and smartphones.
The price of the selected configuration is always visible, while every change is updated in real time. The resulting drum set configuration can be shared via email or social media, and submitted to a Sonor SQ² dealer. Sonor will then manufacture the drum set to the user’s specifications in its factory in Bad Berleburg, Germany, and can ship the product overseas.
“After almost one year of development we’re very proud to present this in the musical instruments industry unique tool to the drumming community,” says Sonor product manager Frank Boestfleisch, who is responsible for the project. “All available finishes and veneers have been photographed and rendered to bring the dream as close as possible to reality.”
“I love the new configurator,” says King Crimson and Pineapple Thief drummer Gavin Harrison. “I’m like a kid in a candy store playing with this. I’m sure I had something else to do today — but now I’ve forgotten all about it.”
Watch the video “Sonor SQ² Drum System 3D Configurator Walkthrough” from SonorDrumTube: