Gon Bops announces that Electric Factory (ELFA) has signed on as the company’s exclusive distribution partner in Australia. A family-owned business since 1972, ELFA is Australia’s most dynamic and progressive musical instrument distributor, and represents some of the industry’s most premium instrument lines such as Marshall, Nord, Martin, and Mapex.
“We’re very pleased to add Electric Factory to our growing family of Gon Bops International distributors,” says Peter Stairs, Sabian Vice President of International Sales. “They have a solid track record of success in raising the awareness and sales of high profile brands in Australia and we’re excited about this opportunity to work with them. It’s a great partnership.”
“To be able to add a well-respected and quality percussion line like Gon Bops to our portfolio of premier brands, makes perfect sense,” says Chris Appleton, Drum and Percussion Brand Manager of Electric Factory. “We look forward to growing the Gon Bops brand in Australia through our extensive dealer network.”