On May 8 Roland held a grand opening of its newest Artist Relations Center, located at its US headquarters in Los Angeles, to offer support, A/V services for social media content creation, and more as part of an enhanced artist relations strategy. The event included a ribbon-cutting ceremony that also kicked off the company’s #TotallyDrums party, where the company launched several new products in its V-Drums line.

Founded to serve the needs of current and prospective Roland artists and influencers, the new center will be a hub for a variety of activities including support, content creation, streaming events, demos and rehearsals, and much more. The center is staffed with audio and video product support specialists, artist relations liaisons and administrative personnel – all under the direction of Brian Alli, Roland’s Vice President of Global Influencer Relations.


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Roland is set to open similar facilities over the next few months in Nashville (at Love Shack Studios) and London (at Metropolis Studios). These facilities join other Roland artist relations centers in Vancouver and Toronto, Canada; Berlin, Germany; and Tokyo, Japan. 

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