Armadillo Enterprises in Tampa, Florida, announces that Bob Berheide (pictured) has joined the company as its Director of Global Sales for ddrum, Dean Guitars, and Luna Guitars. Berheide has worked with brands such as Mapex, Ludwig, Hohner, and Walden, and for companies including Gemeinhardt Company LLC, KHS America, and Conn-Selmer Inc.

He brings more than 19 years of experience working in a variety of high-level sales and management positions, and also worked as an educator and performer for 13 years. Berheide graduated from Ball State University with a Bachelor of Science degree in Music Education, and received his Certificate in Executive Management at Notre Dame.

“Bob possesses a broadly diversified array of knowledge and talents, concrete fundamentals, steadfast philosophies, consistent business practices, innovative ideas, and robust experience within the sales industry, as well as within the music industry,” says Evan Rubinson, President and CEO at Armadillo Enterprises. “We are happy to have him on board.”

“I am happy to join Armadillo Enterprises at this pivotal point in the company’s history, which is at the cusp of a cutting edge new era,” says Berheide. “The future is even brighter for Dean Guitars, Luna Guitars, and ddrum, as well as the entire Armadillo Enterprises organization.”

Visit ddrum at www.ddrum.com.

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